News

(1) Guidelines for Business Policy

• Expand business areas where we have international competitive power
• Expand business areas that can contribute to the global environment
• Expand business areas where we will establish our unique identity

(2) Business Management Principles

• 1. ROA ≧ Capital costs
• 2. ROA and cash flow as indices for administration
• 3. M&A as one of the strategical measures
• 4. Revaluating criteria of under performing business

(3) Guidelines for Business Organization(Generation of business environment that can respond quickly to changing market conditions)

• 1. Flat structures and devolving of authorization
• 2. Self-supporting business units
• 3. Maximize synergetic effects
• 4. Pay system reflecting achievements
• 5. Promotion of BPR

(1) According to Different Products

(a) Vinyl-acetate Related Fields

(b) Isoprene Chemical Fields

(c) Man-made Leather Fields

Recover competitive power as a top manufacturer through innovative revision of the production process, drastic cost reduction, improvement of quality, and strengthening marketing power in US and the European countries.

The above businesses (a~c) are our core businesses.

(d) The Polyester Fields

This is an important business area in scale, cash flow, and for securing employment. However, the business achievements are worsening due to rapidly changing market conditions, and therefore this is an area that needs drastic profit restructuring.

(e) MMA Resin Fields

The goal of this business area is to improve profitability by developing polymers and high performance products and by strengthening cost competitiveness through cost reduction involving alliance with other companies.

(2) According to Different Market

The strategic areas consist of the electronic information technology, environmentally-friendly business, environment-related business, and medical business areas. They will be the center of business expansion in the future along with the core businesses.

(a) Electronic Information Technology Business Areas

• Developments of PVA films for LCDs, OPT screens for rear-projection TV, and separators for batteries are growing steadily, and these areas will be actively expanded along with market conditions.
• Business strategies will be promoted to establish the highly heat-resistant resin PA9T and the liquid crystal polymer film for circuit boards as global market products.
• We will promote the development of new materials for capacitors that satisfies market demands(such as materials for automobiles).

(b) Eco-Friendly Areas (Finding substitutes with low environmental loads for materials with higher loads)

• The market for KURALON and KURALON K-Ⅱ as substitutes for asbestos will be shifted from Europe to a global scale.
• A overall development will be carried out for gas barrier materials with EVAL at the core.
• The thermoplastic elastomer SEPTON will be the core for the development of elastomers as substitutes for polychlorinated vinyl and vulcanized rubber.

(c) Environment Business Areas (Contribute to preserving and improving the environment)

• We will develop a water-treatment system that combines PVA gels, industrial membranes, and activated carbon to expand the business for these materials.

(d) Medical Areas

• We will expand business in dental materials and materials for artificial organs. Also, we will search for the most suitable organization structure for the business style.