1. Basic Management Strategies ; for "an eco-friendly enterprise unique technologies"
(1) Guidelines for Business Policy
- Expand business areas where we have international competitive power
- Expand business areas that can contribute to the global environment
- Expand business areas where we will establish our unique identity
(2) Business Management Principles
- 1. ROA ≧ Capital costs
- 2. ROA and cash flow as indices for administration
- 3. M&A as one of the strategical measures
- 4. Revaluating criteria of under performing business
(3) Guidelines for Business Organization(Generation of business environment that can respond quickly to changing market conditions)
- 1. Flat structures and devolving of authorization
- 2. Self-supporting business units
- 3. Maximize synergetic effects
- 4. Pay system reflecting achievements
- 5. Promotion of BPR
2. Business Startegies : By Product and Market
(1) According to Different Products
(a) Vinyl-acetate Related Fields
Vinyl acetate | reduce costs by increasing self-production rate |
Poval | Global development and creation of connected downstream businesses. |
EVAL | Further global development and expanding business by developing new applications |
KURALON and KURALON K-Ⅱ | early development of new business fields using the material characteristics |
(b) Isoprene Chemical Fields
Thermoplastic elastomers | Strive to become a leading global manufacturer of hydrogenated elastomers both in quality and quantity |
Fine chemicals | Stabilization of business through drastic cost reduction and expansion of business in the growing pharmaceutical intermediates business |
(c) Man-made Leather Fields
Recover competitive power as a top manufacturer through innovative revision of the production process, drastic cost reduction, improvement of quality, and strengthening marketing power in US and the European countries.
The above businesses (a~c) are our core businesses.
(d) The Polyester Fields
This is an important business area in scale, cash flow, and for securing employment. However, the business achievements are worsening due to rapidly changing market conditions, and therefore this is an area that needs drastic profit restructuring.
(e) MMA Resin Fields
The goal of this business area is to improve profitability by developing polymers and high performance products and by strengthening cost competitiveness through cost reduction involving alliance with other companies.
(2) According to Different Market
The strategic areas consist of the electronic information technology, environmentally-friendly business, environment-related business, and medical business areas. They will be the center of business expansion in the future along with the core businesses.
(a) Electronic Information Technology Business Areas
- Developments of PVA films for LCDs, OPT screens for rear-projection TV, and separators for batteries are growing steadily, and these areas will be actively expanded along with market conditions.
- Business strategies will be promoted to establish the highly heat-resistant resin PA9T and the liquid crystal polymer film for circuit boards as global market products.
- We will promote the development of new materials for capacitors that satisfies market demands(such as materials for automobiles).
(b) Eco-Friendly Areas (Finding substitutes with low environmental loads for materials with higher loads)
- The market for KURALON and KURALON K-Ⅱ as substitutes for asbestos will be shifted from Europe to a global scale.
- A overall development will be carried out for gas barrier materials with EVAL at the core.
- The thermoplastic elastomer SEPTON will be the core for the development of elastomers as substitutes for polychlorinated vinyl and vulcanized rubber.
(c) Environment Business Areas (Contribute to preserving and improving the environment)
- We will develop a water-treatment system that combines PVA gels, industrial membranes, and activated carbon to expand the business for these materials.
(d) Medical Areas
- We will expand business in dental materials and materials for artificial organs. Also, we will search for the most suitable organization structure for the business style.