Kuraray Plastics Co., Ltd. announces the decision to increase the price of its thermoplastic elastomer, EARNESTON, by at least ¥30 per kilogram, for domestic and overseas shipments commencing March 20, 2014.

EARNESTON , a thermoplastic elastomer made primarily of Kuraray's hydrogenated styrenic thermoplastic elastomer SEPTON , is an eco-friendly molding material that substitutes for polyvinyl chloride and vulcanized rubber. It continues to attract strong demand for use in the manufacture of such products as auto parts, parts for home appliances and electronic components, as well as for industrial products.

Making ongoing efforts to reduce costs, Kuraray Plastics has placed the highest possible priority on maintaining a steady supply of EARNESTON . However, the recent surge in crude oil and naphtha prices has led to a rise in costs, including those of key and secondary materials, that has outweighed the effects of the Company's cost-reduction endeavors.

Under these circumstances, Kuraray Plastics has decided to implement the following price revisions to ensure a stable supply of EARNESTON .

1. Scope of revision All domestic and overseas shipments of EARNESTON
2. Price increase At least ¥30 per kilogram
3. Effective date Shipments from March 20, 2014