Unsetsu Perfect Men's Formal Wear 10th Anniversary Campaign New Unsetsu Perfect products for 2004
Material
The new Unsetsu Perfect fashions evolved from the product line released in 2000, and reflect the same themes of "blackness and tailoring" "light weight and optimum elasticity", and "appropriate resilience and luster." This line of men's formal wear is made from a combination of two materials--a proprietary material developed using advanced polymer technology and which displays superior dyeability, and another that combines optimum elasticity with resilience.
Through advanced technology Kuraray has combined high shrinkage and low shrinkage properties in this proprietary material, giving it a property we call "differential shrinkage," which results in a material that can be dyed to a highly-saturated black, yet has a surface that is soft to the touch. Proprietary polymer technology was employed to enhance the dyeability of the other material, and suitable resilience and lightness were achieved.
City & Ceremony
In honor of the Unsetsu Perfect 10th anniversary campaign, Unsetsu Furukawa has created a new line of formal suits. Moving forward from the old concept in formal suits, the new line is appropriate for both city streets and ceremonial occasions. In contrast to traditional single- and double-breasted suits, the City & Ceremony line includes peaked lapel suits, Mao collar suits, and Balmacaan collar suits.
Single-breasted, peaked lapel, two-button black suits
For the past five to six years, three-button men's suits have been the mainstream in suit design. At the Pitti Immagine Uomo Downtown Autumn/Winter 2004/2005 show, however, peaked lapel two-button suits were the new trend. Combining fashion and function with slanted pockets and a center vent design, these highly versatile black suits are suitable for town or formal occasion. As with the Unsetsu Perfect line, these suits are made from a combination of the two materials described above. Linings are of purple twill, accented with and piping.
The coats have absorbent underarm pads, and the trousers have an unpleated, tight-fitting contour, and like the jacket present a sharp, urban image.
Mao collar and Balmacaan collar suits
A new fashion in weddings has come to the fore, involving a casual, garden party reception attended mainly by friends and held at a restaurant. In response to this change, the Unsetsu Perfect Red line of formal suits has been introduced, with a design that sets them apart from traditional wedding attire. These are soft-type single-breasted suits in Mao collar and Balmacaan collar versions, and come in stripes, Jacguard, and twill materials with a woven feel. The trousers are double pleated to present the same soft image as the coats.
New Unsetsu Perfect products for 2004
1. Material
Single- and double-breasted suits, formal suits
100% polyester
2. Characteristics
- (1) Material characteristics
- Single- and double-breasted suits, formal suits
- Deep, rich black gives a beautiful appearance.
- Appropriate elasticity and lightness impart resistance to wrinkling.
- Water repellant, and oil repellant, and anti-static processing makes these suits soil and lint resistant and easily cleaned.
- Immune to harmful insects, easy to care for.
- (2) Merchandise properties
- Single- and double-breasted suits
- Materials and accessories carefully selected for wrinkle resistance.
- Linings have a luxurious feel (showing attention to detail).
- Modern design new regular style.
- Materials and accessories carefully selected for wrinkle resistance.
- Accented with piping.
- Youthful, trendy design.
- Sumptuous draped appearance.
- Soft cut.
- Urban-esthetic design.
3. Availability
On sale at 273 Haruyama Trading stores from March 1.
4. Products in the line
- (1) ingle- and double-breasted formal suits (numbers 4-8 in A, AB BB, and E)
- (2) Formal suits (peaked lapel, Mao collar, and Balmacaan collar suits)
5. Price
¥49,000 (exclusive of consumption tax)
6. Sales targets
40,000 suits; approximately ¥2.0 billion (representing approximately 2000 bolts of cloth)
Additional information
| Year | Product Concept | Season |
|---|---|---|
| 1994 | Elimination of problems with wrinkling, soiling, and insect damage. | Year-round |
| 1996 | Elimination of shoulder discomfort even after prolonged wear. | Year-round |
| 2000 | Stretch stability and higher weave density. | Year-round |
| 2001 | Midsummer diversification in pursuit of amenity. | Summer |
| 2002 | Deodorant functionality for summer. | Summer |
| 2003 | Outstanding weave density and lightness | Summer |
| 2004 | Improved weave density and wrinkle resistance. | Year-round |
Haruyama Trading Co., Ltd.
| President | Masashi Haruyama |
|---|---|
| Headquarters | Omote-cho 1-2-3, Okayama City |
| Tel | 086-226-7111 |
| Capitalization | ¥ 2,905,110,000 (At March 31, 2003) |
| Number of stores | 289 (At March 31, 2003) |
| Business operations | Retail sales of men's fashions |
Kuraray Trading Co., Ltd.
| President | Mitsunobu Makino |
|---|---|
| Headquarters | 5-4, Hirano-machi, 2-chome, Chuo-ku, Osaka |
| Tel | 06-6226-9011 |
| Capitalization | ¥2.0 billion (At March 31, 2003) |
| Business operations | Specialty trading company, dealing in apparel-related products, fibers and textiles, materials, and chemicals-related products. |
Kuraray Co., Ltd.
| President | Yasuaki Wakui |
|---|---|
| Headquarters | 1-12-39, Umeda, Kita-ku, Osaka |
| Tel | 06-6348-2111 |
| Capitalization | 89.0 billion (at March 31, 2003) |
| Business operations | Production and sale of synthetic fibers, synthetic resins, and chemicals. |
Unsetsu Furukawa
Unsetsu Furukawa is an international fashion designer based in Asia, and has held shows in New York and Cologne, Germany. The Unsetsu Collection skillfully fuses East and West, emerging from Asia to find acceptance the world over. In 1994 this line become the first in Japan to use materials made from recycled PET bottles.
- Member, New York Designers Collective
- Invited as designer to the Men's Fashion Week in Cologne
- Launched the Unsetsu Collection
- Designed uniforms for one of the pavilions at the International Garden and Greenery Exposition, Osaka, Japan
- First Japanese to participate in China's Dalian Fashion Fair
- Guest lecturer in design at China's Dalian University
- Introduced the Native Usetsu Collection of clothing made from recycled PET bottles
- Became involved in environmental and universal fashion
- Invited to present Usetsu Collection at Daegu World Fashion Festival
- Unsetsu Perfect Men's Formal Wear 10th Anniversary Campaign