New Elastomer Possesses Transparency, Softness and Adhesive Properties Brand Name of Acrylic Thermoplastic Elastomer Decided: KURARITY To Be Showcased at Successive Exhibitions in the United States, Germany, India and Japan

Kuraray Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Fumio Ito; "Kuraray") announces that it recently decided on the brand name "KURARITY" for its new acrylic thermoplastic elastomer (development name: "LA Polymer"), the full-scale business development of which the Company had made public in March 2010.

Note:: To view the press release about KURARITY's full-scale development, please go to:
http://www.kuraray.co.jp/en/news/2010/100330

Kuraray plans to showcase KURARITY at successive exhibitions in Japan and overseas and will accelerate its global application development.

About the Trademark

The new product's name, KURARITY, is awaiting trademark registration in several countries, including Japan.

Overview of Planned Exhibitions

Exhibition Name	Duration	Location	Venue Name
SPE TPE TopCon	Sept. 13-15, 2010	Akron, Ohio, U.S.A.	Hilton Akron-Fairlawn
K-2010	Oct. 27-Nov. 3, 2010	Düsseldorf, Germany	Messe Duesseldorf
INDIA CHEM 2010	Oct. 28-30, 2010	Mumbai, India	Bombay Exhibition Centre
FPD international 2010	Nov. 10-12, 2010	Chiba, Japan	Makuhari Messe