Alpha Lipoic Acid / L-Carnitine Mix

Kuraray Family Products Co., Ltd. (Headquarters: Osaka; President: Yoshikazu Takamoto), which markets health foods and cosmetics, has commercialized a new dietary supplement combining alpha lipoic acid and L-carnitine. The new product will go on sale under the name Alpha Lipoic Acid / L-Carnitine Mix on August 5 in Japan. (90 tablets for ¥2,940, including tax.)

This dietary supplement will support the efforts of people wishing to improve their physique, combat middle-age spread or abdominal fat, or maintain the natural beauty of their skin, or who are concerned about free radicals and toxins.

The popularity of alpha lipoic acid as a health supplement is today on a par with that of coenzyme Q10. It was originally considered a pharmaceutical substance, but was approved as a food in the spring of 2004. The principal reasons for its popularity are:

  • (1) It is a fat-burner that aids in weight loss.
  • (2) It is an antioxidant that eliminates free radicals, helping to preserve the beauty of the skin.
  • (3) It is a detoxifier that adsorbs mercury, lead, and other harmful minerals, allowing them to be eliminated from the body.

The fat-burning power of Alpha Lipoic Acid / L-Carnitine Mix is heightened by the presence of L-carnitine, which is a fat-burner in its own right, and amino acids with fat-burning properties, including valine, leucine, isoleucine, and the vitamin B complex.

Alpha Lipoic Acid/L-Carnitine Mix

1. Product name
Alpha Lipoic Acid/L-Carnitine Mix
2. Package quantity
24.3g (90 tablets of 270mg)
3. Recommended usage
One to two tablets three times a day, for a total of three to six tablets per day, taken with hot or cold water
4. Principal active ingredients
per 270mg tablet
Alpha lipoic acid 10mg
L-carnitine 3mg
Mixed amino acids
(valine, leucine, isoleucine)
Niacin 2.5mg
Vitamin B1 1mg
5. Suggested retail price
¥2,940 (including tax) for 90 tablets
6. Marketing channels
Membership sales, mail-order