Kuraray Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Masaaki Ito; “Kuraray”) will support the Japanese pavilion at Expo Milano 2015, to be held in Milan, Italy from May 1 to October 31, 2015. The theme of the Expo is Feeding the Planet, Energy for Life, and 148 countries, regions and international institutions will participate. There are expected to be around 20 million visitors.
The theme of the Japanese pavilion will be Japanese food and food culture. Kuraray will provide the venue’s food court and restaurant kitchens with a range of nonwoven fabric products, including the commercial sanitary wiping cloth KURAFLEX counter cloths, to help ensure hygiene and food safety. Moreover, by providing a product lineup in keeping with the food theme, we will be supporting the promotion of Japanese food culture.

1. Support Details

2. Overview of KURAFLEX Counter Cloths

3. Overview of the Japanese Pavilion

Exhibit theme: Harmonious Diversity
Main message: Japan’s various efforts in the field of agriculture, forestry and fisheries as well as food, and its various knowledge and skills that are found throughout “Japanese food” and “Japanese food culture” will contribute to the solution to issues common to all humankind and cultivate approaches toward a diverse and sustainable society of coexistence in the future.
Sub-message: The Japanese values of itadakimasu (expression of gratitude before starting a meal), gochisousama (expression of gratitude after finishing a meal), mottainai (don’t be wasteful) and osusowake (a sense of sharing) will save the world.
Organizers: Ministry of Agriculture, Forestry and Fisheries; Ministry of Economy, Trade and Industry
Co-organizer: Ministry of Land, Infrastructure, Transport and Tourism
Participating institution: Japan External Trade Organization (JETRO)