NAAS Co., Ltd. (Headquarters: Adachi-ku, Tokyo; President: Mitsunobu Yoda) today announced that it would commence sales of new school bags for elementary school students from December 15, 2006. The bags will be marketed under the GOLDPFEIL brand name as part of a licensing agreement with a world-renowned, German-based manufacturer of quality leather goods. Priced at ¥90,300 (including tax) and offered in a choice of five colors, the GOLDPFEIL school bags will be sold nationwide at major department stores, including Takashimaya, MARUI, Mitsukoshi and Sogo. In combining the highest quality man-made leather with pure craftsmanship, elaborate and innovative design, as well as attention to the finest detail, NAAS has produced a bag that upholds the GOLDPFEIL brand name.

Founded in Germany in 1856, Goldpfeil GmbH is a world-class manufacturer of leather goods, such as travel bags, briefcases, handbags, wallets and other leather items. Renowned for their use of the best natural leather, sophisticated design and master craftsmanship, Goldpfeil maintains a prestigious status as a manufacturer that is held in high esteem in Germany, other European countries, Japan and elsewhere in the world.

Clarino, Kuraray's man-made leather, is used as the base fabric for the new GOLDPFEIL school bags. Experienced craftsmen from Lorica Sud S.r.l. (Headquarters: Milan, Italy; Plant: Sardinia, Italy), a distinguished company specializing in the tanning of man-made leather, soften, color and tan the ground fabric. The processed fabric, " Clarino Finished by Lorica," features a natural full-grain surface, vivid yet velvety shades of color and a premium texture commensurate with an Italian-made label.

In keeping with the GOLDPFEIL brand image, which exudes the highest quality, the design concept strives to project a new image of the GOLDPFEIL brand. Despite the ample curve of the cover flap, the bag offers a compact look thanks to the visual effect provided by parallel lines imprinted on the front flap. The GOLDPFEIL name is embossed graphically on the side. A pocket attached to the main compartment utilizes curvy lines to create a sense of depth. This beautiful and practical pocket is testimony to the experience and expertise of leading craftsmen. Other features of the bag include champagne gold stitches, metal buckles that evoke a sense of tradition, and gold plating with a matt finish that reinforce the image of quality.

GOLDPFEIL School Bag Features

  • Adjustable shoulder straps enhance stability and provide a snug fit for school children.
  • The base of each shoulder strap provides increased stability. Tough and durable, the bag is less susceptible to folds and creases and retains its shape for a longer period.
  • Shoulder straps are fitted with soft, curved edges to protect the necks of school children and ensure added comfort.
  • Automatic locking mechanism prevents items from falling out.
  • Shock-absorbing materials are applied in the side areas of the back surface and shoulder straps to reduce the impact on the back and shoulders of school children.
  • The upper parts of the side surfaces are fitted with flaps that help prevent rainwater from entering the bag.
  • A large handle is provided at the base of the shoulder straps for easier portability.
  • Mobile phones and other small items can be stored in the side pocket. Metallic studs attached to the belt add an extra decorative touch.
  • Man-made leather Clarino is light, scratch-resistant and retains its shape over long periods. In addition, it offers high water repellency, making it easy to clean and maintain.

Product Overview

Brand name GOLDPFEIL
Product code GP-01
Product type School bag for elementary school children
Size External: Width 24.5 × Height 33.0 × Depth 19.0cm
Internal: Width 21.5 × Height 30.5 × Depth 10.5cm
Color Squid black, Milan red, Mediterranean blue, Light pink and Wine red.
Material Clarino Finished by Lorica
Weight 1230g
Price ¥86,000 (¥90,300 incl. tax)
Sales target First year: 500 bags
Release December 15, 2006
* About the Designer
Yuichiro Murakami:
Born in 1969. Leather goods designer and first-class architect.
After graduating from the Architecture Department, School of Science and Engineering at Waseda University, Japan, Murakami went to Florence, Italy to study leather goods design and worked for the accessory department of Benetton Group S.p.A. before returning to Japan.

NAAS Co., Ltd. Overview

President Mitsunobu Yoda
Headquarters 3-12-20 Umejima, Adachi-ku, Tokyo
Capital ¥48 million (as of March 31, 2006)
Principal businesses Manufacture and sale of bags for general and student use

Egana Goldpfeil (Japan) Ltd. Overview

President Hans-Joerg Seeberger
Headquarters 5-26-19 Nishi-Ikebukuro, Toshima-ku, Tokyo
Capital ¥100 million (as of May 31, 2006)
Principal businesses Import and sale of leather goods and accessories

Kuraray Co., Ltd. Overview

President Yasuaki Wakui
Headquarters 1-1-3 Otemachi, Chiyoda-ku, Tokyo
Capital ¥89 billion (as of March 31, 2006)
Principal businesses Manufacture and sale of resins, chemicals, synthetic fibers and textiles, etc.