PARCASSIO NP Luxury Man-Made Leather

Hikari Shoes Co., Ltd. of the Kuraray Group (Headquarters: Kashiwa-city, Chiba Prefecture; President: Michiya Nagahama) and Kuraray Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Yasuaki Wakui) have developed the SIMCA line of men's shoes with six different styles all made of PARCASSIO NP luxury man-made leather. Sales of the SIMCA line will commence on March 20th at Kintetsu Ikoma (Nara Pref.), Hankyu Kobe (Hyogo Pref.), and Takashimaya Senboku (Osaka Pref.) department stores. Marketing of the line in the Tokyo area and other markets is planned.

The SIMCA line was designed for men in their thirties or older who want stylish footwear. Suitable for office and casual wear, the shoes offer maximum comfort together with high fashion sensibility.
Kuraray's original, high-grade PARCASSIO NP man-made leather was chosen for these shoes. New PARCASSIO NP offers an up-market sensibility on a par with premium natural leather, and its air and moisture permeability make for extreme comfort. In addition, it is 30% lighter than natural leather and very easy to care for. PARCASSIO NP represents a significant advance in comfort and convenience.

1. Characteristics

  • (1) Luxurious feel on a par with that of premium natural leather.
  • (2) Improved air permeability and other comfort features.
  • (3) Lighter than natural leather by 30% and offering soft comfort.
  • (4) Easy maintenance typical of man-made leather.
  • (5) Stylish traditional Italian design.
  • (6) High-quality VIBRAM soles.

2. The product line

(1) Types
Six types of men's shoes.
(2) Colors
Black, dark brown, brown.
(3) Sizes
24.0cm to 27.0cm (in 0.5cm increments).
(4) Suggested retail price
¥12,000 (¥12,600 with tax).

Hikari Shoes Co., Ltd.

President Michiya Nagahama
Capital ¥34 million (at March 31, 2004)
Headquarters 313-180 Toyofuta, Kashiwa-city, Chiba Prefecture
Business activities Manufacturing and sale of men's and women's shoes made of Kuraray's CLARINO.

Kuraray Co., Ltd.

President Yasuaki Wakui
Capital ¥89 billion (at March 31, 2004)
Headquarters 1-1-3 Otemachi, Chiyoda-ku, Tokyo
Business activities Manufacturing and sale of synthetic resins, chemicals, synthetic fibers and textiles.