Kuraray Living Co., Ltd. (Headquarters: Osaka; President: Kiyoshi Kitagawa) has launched its Oteire Animal series of three clothes brushes designed as stuffed toy dogs in three different breeds. (Suggested retail price: ¥1,000, exclusive of consumption tax). The Oteire Animal brushes will go on sale on July 21.
The Oteire Animal brushes feature a short, bias woven brushing pile (Etiquette® brush) on the dog's stomach. Placing two or three fingers in the dog's mouth allows easy brushing of clothing or cloth-upholstered furniture. This is the source of the product name (The Japanese word 'O-te-ire' has a double meaning of grooming and putting hands into). These brushes easily remove dust, lint, and pet hair from clothing or cloth-upholstered furniture. When not in use, it can be hung from its bone-shaped rod by a strip of hook and loop fastener.
Reflecting the current surge in the popularity of pets, small dogs are very popular, especially with young women, and these brushes can be used as appealing room or auto-interior accessories.
(Because they are stuffed toys, slight differences occur)
|Products in the line||3 breeds |
(Husky (gray), Japanese-Shiba(beige), and Bernese (black))
|Price||Suggested retail price: ¥1,000, exclusive of consumption tax|
|Availability||July 21, 2004|
|Target market||Department stores, catalog sales, cooperatives, pet shops|
|Sales targets||¥50 million (in the first year)|
Kuraray Living Co., Ltd.
Textured Material Sales Department