News
Kuraray Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Yasuaki Wakui; "Kuraray") announces that the AMARETTA luxury nubuck man-made leather it has developed will be featured in the new autumn/winter collections of several flagship men's apparel brands-The Scotch House, Paul Stuart and ILFARO by LUCIANO BARBERA-marketed by Sanyo Shokai Ltd. (Headquarters: Shinjuku-ku, Tokyo; President: Kazuo Tanaka; "Sanyo Shokai").
AMARETTA, which is made of Kuraray-produced microfiber using Kuraray's proprietary nonwoven fabric technologies and finishing processes, features the elegant, "raised nap" feel of nubuck (a feel that is smoother than suede), a high-quality appearance, and a soft and supple texture. About 30% lighter than natural leather, another special characteristic of AMARETTA is its easy-care cleaning.
PARCASSIO, one of the AMARETTA series of high-value-added products that is gaining favor and utilizes the same type of finishing processes as natural leather, duplicates the soft, natural feel even more faithfully.
Sanyo Shokai has recently introduced AMARETTA jackets, blousons and coats for The Scotch House, Paul Stuart, ALLEGRI, ILFARO by LUCIANO BARBERA and Sanyo Coat. In addition, The Scotch House, Paul Stuart and ILFARO by LUCIANO BARBERA have also been using PARCASSIO.
The appeal of AMARETTA garments will be on show throughout Japan at the AMARETTA Fair, being held at department store outlets that stock the above-mentioned brands from October 20 to November 5, 2006.
AMARETTA's Main Characteristics
- Elegant appearance
- Luxury, raised-type nubuck feel through nylon microfibers
Elegant sheen and effects under various lighting sources
- Soft and supple texture
- Displays soft and elegant feel to take advantage of Kuraray's wide-ranging proprietary microfiber technologies
- Thinness and light weight
- Approximately 0.35mm–0.55mm thick, about 30% lighter than natural leather
- Easy-care feature
- Dry-cleanable using standard cleaning processes
- PARCASSIO utilizes the same type of finishing processes as those for traditional natural leather.
Autumn/Winter 2006 Product Applications
| Brand | Material(s) Used | Item Description (No. of styles) | Color(s) | Price (incl. tax) |
|---|---|---|---|---|
| The Scotch House | AMARETTA PARCASSIO PARCASSIO | Short coat (1) Jacket (1) Coverall (1) | Charcoal, dark brown Black, brown Beige, green | ¥61,950 ¥48,300 ¥45,150 |
| Paul Stuart | AMARETTA PARCASSIO | Blouson (1) Jacket (1) | Black, brown Gray, beige | ¥66,150 ¥48,300 |
| Allegri | AMARETTA AMARETTA | Jacket (1) Short coat (1) | Gray, brown Gray, beige | ¥51,450 ¥79,800 |
| Ilfaro | AMARETTA AMARETTA PARCASSIO PARCASSIO | Jacket (1) Short coat (1) Jacket (1) Blouson (1) | Black Beige, brown Beige Navy, brown | ¥51,450 ¥69,300 ¥51,450 ¥48,300 |
| Sanyo Coat | AMARETTA | Coat (1) | Black, brown | ¥61,950 |
Sales period information
The Paul Stuart blouson and the ILFARO by LUCIANO BARBERA short coat will be on the market from mid-October; all the other garments are being progressively released, commencing in September.
Kuraray Co., Ltd. Overview
| President | Yasuaki Wakui |
|---|---|
| Headquarters | 1-1-3, Otemachi, Chiyoda-ku, Tokyo |
| Capital | ¥89 billion (as of March 31, 2006) |
| Principal businesses | Manufacture and sale of resins, chemicals, fibers and textiles, etc. |
Sanyo Shokai Ltd. Overview
| President | Kazuo Tanaka |
|---|---|
| Headquarters | 14, Honshio-cho, Shinjuku-ku, Tokyo |
| Capital | ¥15,002,510,000 (as of December 31, 2005) |
| Principal businesses | Manufacture and sale of men's, ladies' and children's apparel and accessories; product sales through department stores, specialty stores and company stores throughout Japan |
